You are not required to file a trademark application for registration with the US Trademark Office in order to have trademark rights. But there are advantages of federal trademark registration, [...]
Unfortunately, individuals and small businesses often try to save some money and apply for their own trademark application. Then they end up calling a trademark attorney because someone opposes [...]
Trademark rights are not established simply by filing a trademark application with the US Trademark Office. Trademark rights can only be established by using your mark (words, design, or logo) in [...]